Transitioning from a retailer of ruggedised mobile phones to a brand of their own, I was tasked with developing a visual identity for TUFF Phones. The designs express a personality that is bold, energetic and modern, much like the handsets themselves. The visual system has been applied to a host of different assets which aid in advertising, sales and distribution of the products.
Packaging was required for the client’s new line of ruggedised smartphones. The project involved close work with the TUFF Phones team to ensure an excellent consumer experience. The packaging design included quick start guides and warranties as well the various items such as batteries and chargers, all featuring TUFF branding.