The brief required the conceptualisation and design of a Global Marketing Campaign. This involved the creation of a series of print advertisements which were then translated into digital banner adverts and social media campaigns.
The design had to be flexible in that it could work as a template to promote numerous services to a range of countries. The series incorporates a theme of bringing personality and deeper human connection through the use of photographs of peoples faces looking into the viewers eyes.
Their facial expressions embody the end result of Blacktower’s services; abundance, peace of mind and security.
I was also tasked to re-design a series of brand assets, including informative brochures, to bring them into alignment with the brand’s modern identity. This was essentially a brand refresh. The visual style is clean, sophisticated and approachable. A colour code system was applied to the series to distinguish different types of services.